In small towns, business is done face to face and trust up held with a handshake. Relationships stand the test of time and your reputation is known by all. It is these values that Small Town Media adopts when looking to create content.
Established in June 2009, after eight years of print advertising – Matt Johnson decided to turn his publication into a series of half hour TV travel shows.
Having created a relationship with Air New Zealand back in 2004 through his publication (B-Guided), it seemed an obvious step to convince the national airline to be the vehicle for his new concept.
With Matt’s optimistic sales strategies and his desire to educate & entertain ‘captive
audiences’ he created a boutique production agency with loads of intergrity and passion.
After a gruelling fourteen week sales trip throughout the five main cities of New Zealand to fund the first series, with seventy five businesses signed onboard and an American super model (who had never been to NZ) as the shows presenter, by the end of winter 2009 B-Guided
TV, Small Town Media’s first travel series was born.
We wanted to create a New Zealand travel show that was more about the characters and personalities behind the businesses and brands, a show focusing on the businesses and brands that the traveller should know about but may not find on their stay here in Aoteroa