Air New Zealand

City Stars Auckland - December

The Air NZ inflight entertainment arena was always going to get saturated with content. We were always mindful of this and wanted to find an Air NZ digital platform that would be exclusive to STM and our clients. We saw an opportunity on the Air NZ booking reference email that every traveler (international & domestic) receives twice before they touch down at their chosen destination.

Our idea was to create a tailormade TVC travel segment that would play on the booking comms email. The Air NZ passenger now has the It List on their smart phones and ipads (before they leave home) to help direct and effect them on their stay here in NZ. The Air NZ It List is your nation-wide roadmap to some pretty cool NZ business and brands. The Air NZ It List for Australia will be launching in November.