Air New Zealand

The It List Wellington.

When the Worlds most innovative airline asked us how to create engaging content for travellers we set out to create an idea that deliver an experience online that people could share and rave about. This is how the It List was born.

A short show created as a travellers point of view that uniquely showcases cool and interesting businesses and activities that you should know about but probably don’t. The relevant destination video is boldly promoted in the email a passenger receives with their itinerary just days before their departure.