Air New Zealand

The It List Wellington.

Air New Zealand delivers engaging content through the 'booking reference email' it delivers to all its travellers. Small Town Media has created this format specifically for the airline as a way for the airline to give back and champion NZ businesses that are excelling in the delivery of an experience.

A short show created as a travellers point of view that uniquely showcases cool and interesting businesses and activities that you should know about but probably don’t. The relevant destination video is boldly promoted in the email a passenger receives with their itinerary just days before their departure.