The It List Auckland.
It began with a magazine we used to produce called b-guided. This developed into b-guidedTV and when Air New Zealand were looking for an idea to egage travellers we created just the answer they were looking for... the It List.`
A short show created as a travellers point of view that uniquely showcases cool and interesting businesses and activities that you should know about but probably don’t. The relevant destination video is boldly promoted in the email a passenger receives with their itinerary just days before their departure.